Top 10 Myths and Misconceptions About Product Ownership – Jeff Patton – 22 May


Product owner is one of the most critical roles in Scrum, and also one of the most challenging. And, a lot of the challenge may come from the misconceptions and misapplications of the role. In this short talk, Jeff will describe the biggest challenges he’s seen during his 13 years working with agile development and Scrum. Jeff will describe insights and better practices that help product ownership work more like it should.


Jeff Patton helps organisations improve the way they work to build products they’re proud of. Where many development processes focus on delivery speed and efficiency, Jeff balances those concerns with the need for building products that deliver exceptional value and marketplace success. To do this Jeff teaches a blend of thinking and process styles including solid product management, agile development, design thinking, lean startup, lean user experience, and raw pragmatism.

Jeff has filled almost all roles in software development from lead engineer to UI designer. His product leadership career spans 20 plus years and a wide variety of products from on-line aircraft parts ordering to electronic medical records. He’s known as the person who created and popularised Story Mapping, a user-centric approach to working with agile user stories. Jeff was an early thought leader on blending agile and UX practice. His current articles, essays, and presentations can be found at and at His writing and recorded talks appear in, Better Software Magazine, IEEE Software, InfoQ, Alistair Cockburn’s Book Crystal Clear, and his forthcoming book User Story Mapping. Jeff was recognised for outstanding contributions to Agile Development by the Agile Alliance in 2007 with the Gordon Pask Award. He is a Scrum Alliance Certified Scrum Trainer (CST).



5:30pm Welcome networking with refreshments
6:00pm Presentation “Top 10 Myths and Misconceptions About Product Ownership” followed by Q&A
7:30pm Networking refreshments and close





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