Mike Lee talks on Product Engineering
The plan for cashing in on a “million dollar idea” tends to start with step 1, an idea, and end with step 3, profit. The mysterious step 2 turns out to be the hard part, both because it is mysterious, and because it is much, much more complicated than one bullet point will allow.
After having a doctor with a flashlight explain where ideas come from, we’ll explore step 2. We’ll start with presenter Mike Lee’s €1000 an hour idea refinement service. Then we’ll lay out the steps necessary to turn a refined idea into a product
ABOUT THE PRESENTER: Mike Lee
Legendary product engineer and World’s Toughest Programmer Mike Lee (@bmf) has worked on apps for Alaska Airlines, Delicious Monster, Tapulous, United Lemur, Apple, and Nextive, producing such hits as Delicious Library, Tap Tap Revenge, Obama ’08, and Apple’s Mobile Store. His goal is to save Madagascar, his homepage is at le.mu.rs, and he has the world’s largest collection of plush prosimians. In his spare time he races cars, flies airplanes, plays guitar, drinks single-malt scotch, and surfs.
Mike lives in Appsterdam, the world capital of app development. Twitter @bmf
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